Choosing a Semrush plan isn’t always obvious.

Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps.

You don’t want to overpay for features you don’t need. Or pick a cheaper plan that limits your ability to grow.

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites.

Semrush’s Core Pricing Plans Explained

Semrush offers four main subscription tiers:

• Pro plan at $139.95/month: Best for freelancers and startups
• Guru plan at $249.95/month: Caters to growing businesses and small agencies
• Business plan at $499.95/month: Serves larger agencies and enterprises
• Enterprise plan (custom pricing): For organizations that need custom solutions

Beyond these core plans, Semrush also offers a range of other tools through the App Center. This is where you can add specialized tools for needs like local SEO and social media management.

There’s also a free plan, and you can get a free trial of the Pro and Guru subscriptions too.

Pro Plan ($139.95/month): Entry-Level Features

Semrush’s Pro plan offers a wealth of keyword research, backlink analysis, and competitor research features.

At $139.95/mo, it’s Semrush’s cheapest plan, and is ideal for freelance SEOs, bloggers, and small business owners.

The Pro plan lets you set up 5 projects and track up to 500 keywords with Position Tracking.

But these limits don’t apply to things like keyword and competitor research. Instead, you’re limited in the number of daily “requests” you can make.

This is the number you’ll want to pay attention to if you plan to use the tool suite for more than just tracking your own projects.

With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results.

For example, in the Keyword Magic Tool to generate thousands of keyword ideas:

You won’t have access to historical data in these reports. But you’ll still be able to filter for metrics like search volume, keyword difficulty, search intent, and more.

In terms of technical SEO, Pro plan users can crawl up to 100,000 pages with Site Audit. This is enough for beginners and owners of smaller sites. But it can be a bit limiting for large ecommerce stores or agencies managing massive sites.

You won’t get API access with the Pro plan (probably not a concern for most people). You also won’t get access to some content marketing features (see the Guru plan section below).

Pro Plan Limits

• 5 projects
• 500 keywords to track
• 3,000 daily reports
• 100,000 pages to crawl
• 10,000 results per report
• 250 keyword metrics updates per month
• 500 SEO Ideas Units (used in tools like the On Page SEO Checker)
• 5 scheduled PDF reports

Guru Plan ($249.95/month): Advanced Features for Growing Teams

Semrush’s Guru plan significantly expands on the Pro plan’s capabilities.

At $249.95/mo, it’s ideal for growing marketing teams and small agencies that need more comprehensive tools and data access.

The plan increases your project limit to 15 and lets you track up to 1,500 keywords.

Other limit increases over the Pro plan include:

• 5,000 reports per day (vs. 3,000)
• 30,000 results per report (vs. 10,000)
• 1,000 keyword metrics updates per month (vs. 250)
• 300,000 Site Audit URL crawls (vs. 100,000)

You’ll also get access to tools like:

Topic research, for finding and prioritizing new content ideas:

Content Marketing Template, to streamline your optimizations:

You’ll also be able to integrate with Looker Studio, which further expands your reporting capabilities.

And you’ll get access to historical data within Semrush itself—all the way back to 2012:

The Guru plan gives you access to the essential Semrush toolkit. And its limits are likely enough for most SEOs and business owners, with the exception of large agencies, big ecommerce stores (300K+ pages), and enterprises.

Guru Plan Limits

• 15 Projects
• 1,500 keywords to track
• 5,000 daily reports
• 300,000 pages to crawl
• 30,000 results per report
• 1,000 keyword metrics updates per month
• 800 SEO Ideas Units
• 20 scheduled PDF reports

Business Plan ($499.95/month): Enterprise-Grade Capabilities

The Business plan, at $499.95/mo, targets larger agencies and marketing teams that need extensive data access and advanced features.

This plan also offers much higher limits than the Pro and Guru plans across the board.

Business plans allow for 40 projects, 5,000 keywords to track, and 10,000 daily reports.

You can use Semrush’s most advanced features, including API access, extended limits for site audits, and white-label reporting options.

You’ll also get access to new metrics, like Share of Voice for tracking your overall online presence compared to your competitors:

And for PPC optimization, you’ll also be able to see up to 50,000 results per PLA listings report (as opposed to 10 on the Pro and Guru plans):

These capabilities make it particularly valuable for agencies managing multiple client accounts. It’s also ideal for large in-house teams coordinating complex marketing campaigns.

For example, the API access allows teams to integrate Semrush data directly into their custom reporting dashboards or internal tools. This can streamline workflows and provide more customizable (and therefore more impactful) data analysis.

Business Plan Limits

• 40 projects
• 5,000 keywords to track
• 10,000 daily reports
• 1,000,000 pages to crawl
• 50,000 results per report
• 5,000 keyword metrics updates per month
• 2,000 SEO Ideas Units
• 50 scheduled PDF reports

Enterprise Plan: Custom Solutions for Large Organizations

The Enterprise tier moves beyond Semrush’s standardized pricing to offer customized solutions for large organizations with complex needs.

Unlike the fixed-price plans, Enterprise solutions are tailored to each organization’s specific requirements and scale.

The Semrush Enterprise platform is an entirely separate solution from the “core” Semrush platform. You get access to everything in the Business tier, but you also get a completely new dashboard with enterprise-level SEO and automation tools and capabilities.

You’ll also get access to vetted SEO experts, seamless document sharing functionality, and extensive reporting and automation features.

It’s designed for enterprise-level businesses (think Samsung, Salesforce, and SAP). This means it’s way beyond what the average person needs.

But for those with huge data, automation, and optimization requirements, Semrush Enterprise is an incredibly powerful platform.

Free Plan vs. Free Trial

Semrush’s free plan offers a solid introduction to the platform’s capabilities. You can access basic keyword research, site auditing, and competitive analysis features
for free.

This makes it an excellent option for those just starting their SEO journey or wanting to test the platform before committing.

However:

The free plan comes with significant limitations in terms of the number of reports you can generate and the depth of data you can access.

You’re limited to:

• 10 daily requests in many of the tools
• 1 project
• 100 URL crawls per month

Arguably, the most notable restriction is that you can only track 10 keywords. So you can’t monitor a full SEO campaign effectively.

That’s why the free trial of Semrush’s paid plans offers a better way to evaluate Semrush’s full capabilities.

For 7 days, you can access all features of your chosen plan, helping you make an informed decision about whether the investment makes sense for your needs.

Other Semrush Pricing

Semrush offers a range of add-ons you can tag onto your subscription. These include local SEO packages, the .Trends suite for market research, and a social media management platform.

Here’s a breakdown of the add-ons and their pricing:

Semrush also has an extensive App Center. Here, you’ll find apps to help with pretty much every aspect of SEO and digital marketing.

You can get free trials of many apps, and their prices vary.

Semrush Pricing Plans Compared to Competitors

Semrush is often a bit pricier than some of its competitors, at least at some of the plan levels.

But price isn’t everything, and it’s worth comparing the different platforms in detail to understand the value each one can provide for YOUR specific situation.

Semrush vs. Ahrefs Pricing

Semrush and Ahrefs have fairly similar pricing structures. Semrush is slightly more expensive in each of the three pricing brackets, but notably only by $0.95 in the middle tier (Guru/Standard).

On the face of it, the two options in all three cases are fairly similar:

• Semrush offers 5, 15, and 40 projects, while Ahrefs offers 5, 20, and 50 projects
• While Semrush lets you track 500, 1.5K, and 5K keywords, Ahrefs lets you track 750, 2K, and 5K
• Semrush lets you audit 100K, 300K, and 1M URLs, while Ahrefs’ limits are 100K, 500K, and 1.5M

But it’s worth noting that Ahrefs’ cheapest (Lite) plan limits you to just 500 credits across various tools per month.

With a Semrush Pro subscription (the cheapest one Semrush offers), the limits are 3,000 reports/requests per day.

But the numbers aren’t everything. There are other differences between the two tools that you’ll need to factor in when making your choice.

Semrush vs. Moz Pricing

Moz offers two cheaper pricing plans than both Semrush and Ahrefs. These are pretty limited (with the cheapest only letting you track 50 keywords per month).

But they’re still viable options for those on a budget that are just starting out with their first SEO tool.

Moz does offer feature-rich plans at higher price points, but often with lower limits than Semrush plans.

For example, the most expensive Moz plan still only lets you track 25 sites (compared to 40) and 3,000 tracked keywords (vs. 5,000 on a Semrush Business plan).

It’s also worth noting that beyond the pricing plans, the two platforms are very different. For example, Semrush’s database has more than 26.4 billion keywords compared to Moz’s 1.25 billion.

How to Choose the Right Semrush Plan

The most basic way to choose between the different Semrush pricing plans is to consider your budget and your reporting needs.

If you have a limited budget, the free and Pro plans are going to be the obvious choice. But once you start needing larger reports or to track 1500+ keywords, the Guru and Business plans are the ones to go for.

But let’s see which plans are best for which types of business and website owners.

Solopreneurs and Bloggers

For solopreneurs and blog owners, the Pro plan is usually going to be enough. You can manage up to 5 projects, and 500 keywords will be enough tracking capabilities for most small sites.

The reporting limits are generous enough too, and most beginners won’t max out on them.

But many people will be fine with the free Semrush plan—particularly if you have pretty limited keyword research needs and your site is smaller than 100 pages. It’ll give you a good feel for the platform’s core features before you sign up for a subscription.

You’ll want to upgrade to the Pro plan when you:

• Track more than 10 keywords
• Need daily position monitoring
• Have a site that grows beyond 100 pages (for Site Audit crawls)
• Want to analyze backlink opportunities

Small Business Owners

Small businesses typically find the sweet spot with the Guru plan. The additional keyword tracking and content marketing features make it ideal for sites of all sizes with moderate content production workflows.

The Pro plan suits you if:

• You manage a single business website
• You need basic competitive analysis
• Content creation isn’t your primary focus

The Guru plan becomes a better option when:

• You manage multiple business websites, or multiple client sites
• Content marketing is a key part of your strategy
• You need access to historical data
• You need to crawl up to 300K pages per month (Site Audit)

Medium-Sized Businesses and Ecommerce Stores

Mid-sized companies often benefit most from the Business plan—particularly if they’re managing multiple websites or serving many clients.

The Guru plan becomes essential for teams or individuals that:

• Create 10+ pieces of content per month
• Require advanced topic research tools
• Send lots of reports to stakeholders or clients
• Manage multiple sites or brands

Agencies

Agencies are going to be better off with the Business plan in most cases. The limits of the lower plans are just unlikely to be enough for agencies with many clients.

However, if your agency is just starting out, the Guru plan offers a cost-effective way to serve up to 15 clients with some powerful tools.

Start with Guru if you:

• Serve up to 15 clients
• Need white-label reports
• Require content marketing tools
• Want historical data access

Choose the Business plan when you:

• Manage 15+ client accounts
• Need API access
• Require advanced white-labeling
• Share reports across large teams

Semrush also offers the Agency Growth Kit. This starts at $69/month (on top of your subscription) for a CRM, client portals, and white-lable PDF reports.

But for those who want to boost their visibility on the Agency Partners platform or who need unlimited client portals, pricing increases to $149 and then $249 per month.

Enterprise Businesses

Enterprise organizations should consider the custom Enterprise tier. This platform was built from the ground up for enterprise-scale operations.

The platform offers a range of enterprise-specific solutions and features the core subscriptions don’t offer. You can read more about Semrush Enterprise here.

The Business plan is the best of the three core plans if your business isn’t quite ready for the enterprise offering. Its generous limits, integration capabilities, and API access mean it’s a cost-effective choice for many big brands and businesses.

Still Not Sure Which Plan to Choose?

Choosing the right Semrush plan ultimately depends on your specific marketing goals and resources.

To dive deeper into Semrush’s capabilities and make a more informed decision, check out our comprehensive Semrush review and complete guide to using Semrush effectively.