Keyword Analysis: The Definitive Guide 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether.

Keyword research—the process of uncovering keywords and search terms—can only take you so far. You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms.

You can perform keyword analysis by looking at the difficulty, monthly search volume, the search intent behind the query, and conversion potential of individual search terms. By doing this, you discover the keywords that work best for you.

Today, I’m going to show you how to cherry-pick the keywords that will best complement your current SEO strategy.

What is Keyword Analysis?

Keyword analysis is the second stage of keyword research. Once you’ve gleaned competitors’ blog posts for keyword ideas, or used search engines to uncover long-tail keywords, what do you do with them?

Don’t overstretch your SEO strategy to target every single keyword you’ve found.

While all of these keywords will be related in some way to the main focus of your blog, some may not fit the object of your domain (we’ll get to this in a second).

Instead, you should conduct keyword analysis to determine which search terms could actually benefit your campaign.

Not only that, but keyword analysis can also help you determine which keywords are most important.

Specifically, keyword analysis can help you target keywords that are within your reach, and determine the ones that are too difficult to try.

It can also help you determine the reason why web searchers use certain keywords in their search terms so that you can create content that better matches up with the intent behind their search query.

Above all, performing keyword analysis can help you determine which keywords to target first.

For example, if you’ve conducted keyword research for a paleo diet blog you’re about to start, and your list of keywords includes the likes of:

  • Caveman diet
  • Stone age diet
  • Paleolithic nutrition
  • Hunter-gatherer diet
  • Grain-free diet
  • Healthy fats
  • Low-carb diet
  • Grass-fed meats

Some of these may not be worth targeting initially as the competition for them may be too fierce. Or, some may not be as directly relevant to your SEO campaign as others.

So, how do you determine which ones to target first?

Besides using common sense, there are a few key metrics you can use to determine which keywords to target (and which ones to put aside for the time being).

These key metrics can all be analyzed using Semrush’s Keyword Overview tool.

This is the keyword analysis part of the research process.

How to Conduct Keyword Analysis

Keyword analysis can be conducted by examining the keyword difficulty, monthly search volume, conversion potential, and the intent of a keyword.

With Semrush’s Keyword Overview tool, here’s how you conduct keyword analysis:

Keyword Difficulty

Keyword difficulty, or “SERP competition”, refers to how difficult it would be to rank for a given keyword.

The difficulty of a keyword is determined by the authority level of the other domains that rank for the keyword. For example, if I were to put “paleo diet” into Keyword Overview, here’s what would come up:

Use Semrush Keyword Overview to get insights on your keyword

In the Keyword Difficulty section on the left, you can see that this search term currently has a score of 99%, indicating that it’s very hard to rank for.

Keyword difficulty is a good metric to determine what keywords to use as it reflects the chances you have of ranking for that keyword yourself.

In this case, ranking on page #1 of the SERPs for this keyword alone would be next to impossible. This begs the question, what percentage of keyword difficulty should you target as a start-up website?

Here’s what happens when I throw another keyword “hunter-gatherer diet” in the tool:

66% is better than 99%, but still not ideal.

Semrush splits its keyword difficulty percentages into several categories, which include:

  • 0-14% = Very easy
  • 15-29% = Easy
  • 30-49% = Possible
  • 50-69% = Difficult
  • 70-84% = Hard
  • 85-100% = Very hard

As a start-up or low-authority website, you should aim for the very easy/easy brackets. If you’re unsure of your authority score, you can check this in Semrush’s Domain Overview, as shown here:

It’s worth noting here: keyword difficulty is just one of several metrics you should use when conducting keyword analysis.

You shouldn’t totally ignore a keyword just because it has a high score. As your domain authority improves, you can start targeting keywords with higher scores.

Similarly, you shouldn’t throw all your budget and time at a keyword just because it has a low score. You need to also judge the keyword based on monthly search volume, search intent, and conversion potential.

Monthly Search Volume

Another metric you can see in Keyword Overview is “Volume”:

Get keyword search volume insights

This metric is an estimate of how many times your keyword was searched nationally over a month (Semrush updates this metric once per month). The higher this volume, the more online interest there is regarding the keyword.

You can also check on international, regional, and historical search volumes of any given keyword (which will benefit you when conducting specialist methods of keyword analysis—more on this later).

The volume metric holds several benefits, including that it allows you to estimate the traffic potential of a keyword.

Here’s an example of an extremely high-volume keyword:

The keyword “Bitcoin Price” has a cool search volume of 6.1 million in the US. However, like “Paleo Diet”, it would be incredibly hard to rank for this particular keyword.

A high search volume is pretty much always indicative of high keyword difficulty.

However, you could use the monthly search volume metric to compare several keywords with low keyword difficulties. This will help you determine which to target first.

A monthly search volume of between 100 and 1,000 is often a good place to start.

But it’s worthwhile to note: search volume is not exactly the most reliable keyword metric either. Results are, after all, just an estimate, and tend to become less accurate the less difficult the keywords are to rank for.

While it’s important to consider, search volume should never be your main port of call when it comes to keyword analysis.

Conversion Potential

While still in Semrush’s Keyword Overview, you should also check on the conversion potential. Conversion potential is how likely a web user is to buy your product, sign up for your mailing list, and so on.

The more the keyword is worth, the higher the conversion potential—but how do you measure a keyword’s worth?

This is best reflected by cost-per-click (CPC), which can be found on the right side of the Keyword Overview tool, shown here:

CPC helps determine keyword value

This metric shows how much advertisers are currently bidding on this keyword. A high CPC is normally indicative of a popular keyword that multiple advertisers are bidding on to appear in the SERPs.

If high bids are being thrown at this keyword, it must have a high conversion potential. For example:

“Paleo Diet” has a current CPC of $0.97. Although this isn’t a significant price, it suggests that the keyword holds strong conversion potential.

Keywords that have a low keyword difficulty, a steady search volume, a decent conversion potential, and hold real relevance to your topic are definitely worth targeting over keywords that don’t meet these four requirements.

Keyword Intent

Simply including a keyword in your content isn’t the same as “targeting a keyword”. To accurately target a keyword, you need to understand the reason why the keyword is being searched for.

Misunderstanding keyword intent is where a lot of content goes awry. If your content does not accurately match up with searchers’ needs, what purpose does your content serve? Other than looking spammy and irrelevant, not much.

In order to understand keywords, you need to understand the reason why web users are using them in their search queries. Then, you can build content that answers these queries.

Think of search intent from a search engine’s point of view: Google is trying to create a service where it matches search queries with relevant sources of information.

But how do you analyze keywords to understand search intent?

You can start by categorizing your keywords. The main search intent categories include:

  • Informational—When users require information on something. I.e., “how long does it take to build a six-pack?”
  • Commercial—When users require information to help them make a buying decision. I.e., “top 10 protein shakes for building muscle”.
  • Navigational—When users are looking for a specific page, i.e., “Strava log-in page”.
  • Transactional—When users have a specific purchase in mind and are ready to buy, i.e., “buy a dumbbell set”.

You can normally identify the keyword intent by looking at how the search term is worded. For example, “why…” generally leads to an informational search, and “buy…” tends to lead to a transactional search.

Or, you could check for Intent on Semrush’s Keyword Overview tool:

Find keyword intent from Semrush Keyword Overview tool

This shows us that the search intent behind “paleo diet” is mostly informational and commercial.

Search intent influences all aspects of your keyword analysis. You shouldn’t just look at monthly search volume without also looking at search intent.

Why Analyzing Keywords is Important

As we’ve explored above, keyword analysis is done to separate relevant and profitable keywords from the ones that’ll hold you back.

But how does conducting keyword analysis really help you and your SEO campaign? Here’s how:

It helps you budget wisely

You can expertly pick out the keywords that hold conversion potential, instead of throwing your money at keywords that won’t convert. This way, you increase the chances of gaining a good return on investment.

It helps you manage your time

Knowing the individual importance of each keyword helps you to better plan out your content strategy timeline. You can focus on creating content that will make a difference to your domain authority, rather than wasting days creating content that won’t.

It helps you reach the SERPs

You can target keywords that you can rank for in the meantime, instead of chasing highly competitive keywords that you won’t rank for immediately.

…and build authority

Once you reach the SERPs for several low-difficulty search terms, you may gain enough domain authority to target the bigger, more competitive keywords.

Analyzing Keywords Also Helps You Create A Keyword Map

Another massive way that analyzing keywords helps you on your SEO mission is the mapping of your site. It is so helpful, in fact, that this point deserves a section all to itself.

In case you don’t know: You need to create a keyword map in order to keep your website organized and avoid keyword cannibalization issues, which is when you have more than one page written on the same topic and attempt to rank for the same keyword.

But how do you make a keyword map and what does it have to do with keyword analysis?

Let me explain:

Keyword mapping is the process of assigning a unique focus keyword to each of your site’s pages. Each page of your site should be built around this main keyword—it suggests the purpose of the page, which helps search engines define it.

An example of a main keyword would be something like “The Benefits of the Paleo Diet”. You should also have variations of this keyword ready to swap in to avoid your content appearing too spammy. For example, “Paleo Diet Benefits”, “Pros of the Paleo Diet”, etc.

On each page, the focus keyword (and its variations) will appear in the URL, title, and in some of the headings. Below this main keyword, there’ll be a list of secondary supporting keywords—or keyword clusters, as they’re referred to—that hold direct relevance to the main term.

Ideally, these secondary supporting keywords should be sprinkled throughout your content.

As you research and analyze your keywords, you’ll naturally establish primary terms that’ll serve as your main keywords. These will be prominent, popular search terms that you’re seeking to directly address in your content.

Through the help of the Keyword Magic Tool, you can establish secondary keywords that help answer the search intent of the main keyword.

Creating these keyword clusters helps organize your site as it means that each page can target a different selection of keywords. This brings order to your website and keeps topics well-defined and separate.

You don’t risk running into keyword cannibalization issues, And the best way to create solid and well-defined keyword clusters?

By performing keyword analysis!

Keyword Analysis Tools

As I go into detail about the different specialist methods of analyzing keywords in the next section, it would be useful to first give you a rundown of the best tools to use—especially before we get to the specialist methods section of this guide.

The best keyword research tools I use include:


You should make Semrush your go-to suite both for keyword research and analysis. It’s a multi-faceted toolbox that can help you out at all stages of your SEO campaign. It can provide great keyword suggestions, review your backlink profile, or help you perform competitor keyword analysis.

Google Analytics

Google Analytics is most useful for analyzing keywords that are already on your site (we’ll explore this more in the Analyzing Keyword Ranking section below). It’s important for understanding what leads visitors to your site, and determining how to attract more in the future.

Google Trends

Google Trends is a tool that allows you to analyze the current and long-term popularity of keywords.

It’s important for keyword analysis as it helps you determine the best times of year to target specific search terms. It also allows you to review current and past spikes in popularity for specific keywords.

I’ll detail how to implement Google Trends into your keyword analysis in the Seasonal and Trending Analysis section below.

Google Keyword Planner

Google Keyword Planner is mostly useful for keyword research purposes, but it can also be used to thoroughly analyze your keywords once you’ve collated them.

You can check the keyword volume, trends, CPC, and competition level of each keyword suggestion that the tool suggests, as shown below:

Google Keyword Planner offers relevant keyword metrics

Does this remind you a lot of Semrush’s Keyword Manager? Well, they serve pretty much the same purpose.

However, Google Keyword Planner has a slight advantage in that it’s totally free to use, an unlimited amount of times.

Analyzing Keywords: Specialist Methods

Now that we’ve covered how to determine search volume, keyword difficulty, search intent, the commercial potential of keywords (and the tools you need), here’s how you can kick your keyword analysis up a notch:

Local and Geo-Targeted Analysis

Local keywords—or, geo-targeted keywords, as they are sometimes referred to—are keywords that target a specific audience in a specific area.

Google likes to help web users find direct answers to their questions. So, if they were to search for “plumber near me”, Google will look at your location settings and throw up results based on your stated location.

Rather than providing you with a long list of all the plumbers in the US, it makes much more sense to give favor to the plumbers in your local area.

If your business is offering a localized service or product, you can take advantage of Google’s need to provide web users with local results.

This can be done by including the name of your location next to one of your seed keywords. I.e., “Plumbers in New York City”.

However, to appear in search results for spatial terms such as “nearby”, “local”, and “near me”, you need to go a lot more specific.

If your plumbing business is based near Central Park, your location terms can include:

“Central Park”, “New York City”, “110th Street”, and “Manhattan”.

Next, head back over to Semrush’s Keyword Magic Tool and type “Plumber” into the search bar and your location terms into the “Include Keywords” section (be sure to deselect “all keywords” and select “any keywords”) as shown below:

Use Semrush Keyword Magic Tool for local SEO relevance

You’ll then be presented with a list of specific local and geo-targeted keywords, as shown here:

local and geo-located keywords provided by Semrush

From here, not only can you select relevant search terms from these keyword suggestions, but you can also analyze them.

Check out the intent, volume, keyword difficulty, and CPC of each (displayed to the right of each keyword) and choose the ones that best align with your business.

In this example, “plumber Manhattan beach” has a high volume and CPC, but a surprisingly low keyword difficulty, as shown here:

Plumber Manhattan beach has high search volume and low keyword difficulty

So, it would be worth targeting this keyword in your content.

Seasonal and Trending Analysis

Seasonal keyword analysis involves examining how keywords rise and fall in popularity over time. Perhaps a specific search term is searched for regularly during the summer, and then minimally during the winter.

For example, “Christmas trees”, as a search term, is really only in the spotlight during one month of the year.

You can better organize your content strategy and marketing efforts knowing when specific keywords peak and fall in popularity.

Trending keyword analysis is a slightly different practice. It involves finding keywords that are currently search engine buzzwords of sorts. These keywords may not experience an annual rise and drop, but they’re currently being searched for a lot.

These emerging search terms will eventually reach saturation and fall in popularity. However, by performing regular trending analysis, you can identify emerging trends before it’s too late.

So, how do you carry out seasonal and trending keyword analysis?

Google Trends is the best tool for the job. You can use it to analyze over a day, a week, a month, a year, the past five years, and so on—all the way back to 2004!

Here’s how it works:

If I put a keyword you wouldn’t immediately think had seasonal relevance, such as “dog daycare”, here’s the kind of info this keyword analysis tool will provide:

Semrush helps you identify seasonality in keywords

You can see that “dog daycare” peaked in popularity around June 2022, and then again throughout January of 2023. The summer spike probably reflects the high number of people looking for daycare services around vacation time.

The January spike could reflect the number of people looking for dog assistance upon returning to work.

If you scroll down, you can also check which states most of these searches were made in:

Map out people looking for your target keywords

Further down still, you can review related topics and related queries:

Get more keyword insights including related queries and topics

Not only does this provide you with further keyword inspiration, but it also gives you a clear indication of when to target the keyword “dog daycare” (should you run a dog-related blog, that is!).

To give you an idea of how to perform trending keyword analysis, let’s take a massive buzzword from the last 12 months: ChatGPT.

See how ChatGPT search surged over time

So, “ChatGPT” experienced an initial minor spike around mid-December, which pretty much doubled come early February. Search interest remained somewhat stable over February and peaked in April, before dropping slightly afterward.

Perhaps ChatGPT as a keyword has already saturated, and will never reach the heights it did earlier in the year. Or, renewed interest in the chatbot could revitalize it as a search term.

Either way, you definitely need to include Google Trends as part of your keyword analysis.

Keyword Analysis for Voice Search

You must also include voice search terms in your keyword analysis and incorporate the results into your content marketing campaigns.

Voice search terms can be drastically different from regular search terms, and need to be treated as separate entities as such. Voice searches are closer to how people actually speak, while typed-out search terms tend to be shorter and unlike natural human speech.

For example, voice searches often start with who, what, why, where, and when, and resemble a complete sentence, such as:

“What ingredients do I need for making a chocolate sponge cake?”

Typed searches often omit the interrogative word altogether, and more often look like this:

“Chocolate sponge cake ingredients”.

If you don’t optimize your content for both search methods, you’ll miss out on a significant level of search traffic.

To rank for voice search queries, you need to include plenty of long-tail keywords as well as question keywords in your content.

If you put your main keyword into Semrush’s Topic Research tool, you’ll be provided with a bunch of related questions that could help you rank for voice searches.

You can find these questions on the right-hand side of the Overview section:

By including some of these “Interesting Questions” throughout your content (either as H2s, H3s, or as part of an FAQ section) you’ll increase your chances of ranking for voice search queries.

However, instead of just picking these questions at random and sticking them in your content, you should run them through Keyword Overview for keyword analysis first.
Like how I do here:

Here, you can see that “How do I make a chocolate sponge cake” has the lowest keyword difficulty, which is definitely worth noting.

Keyword Gap Analysis

Keyword gap analysis is the process of comparing your own keywords to your competitors and identifying terms that they’re ranking for that you are not.

It’s a means of getting your site on the same level as your direct competitors, and also of generating new content ideas for yourself. If you fail to fill these gaps, your competitors will always be at least one step ahead of you.

Semrush’s Keyword Gap tool is the best keyword analysis tool for identifying keyword gaps. Here, you can compare your domain with four of your top competitors.

To give you an example, I’m going to compare my domain with Ahrefs, Moz, Wordstream, and Search Engine Journal.

Firstly, put the names of each of your competitors into the Keyword Gap tool, like this:

You’ll then see a basic overview of your keyword opportunities (both missing and weak) as well as a diagram displaying your keyword overlap, as shown below:

See how your keywords overlap with competitors

From this, we can see that Wordstream and Search Engine Journal have the most ranking keywords out of you and all your competitors.

If you hover your mouse over the center of the graph, you’ll see how many keywords all domains share in total:

Find all shared keywords with competitors

Which, in this case, is 92.8k!

While this is interesting, it doesn’t really help you research keywords.
You’ll find the stuff that actually helps you below the graph:

See how your domain performs compared to competitors in this graph

The table above shows you all the keywords you share with your competitors as well as the ones you lack.

It also provides you with useful metrics such as volume, keyword difficulty, and all the other bits of info essential to performing keyword analysis.

You can find filter options above the table. The two most important filter options for the purpose of keyword analysis are “Missing” and “Untapped”.

Here’s what happens when I click on “Missing”:

These are the keywords I currently don’t have in the content on my site.

From an analytical point of view, these keywords may be pretty tricky to rank for but are still worth taking note of (or adding to your Semrush keyword list).

In this instance, Semrush has provided me with 45 pages worth of missing keywords. Here’s what page 40/45 looks like:

Sample insights after clicking on missing keywords tab

The second option down, “What is a website title” is interesting from a keyword analysis point of view, as shown here:

It has a high search volume of 1.3k but a low keyword density of 38%. It would, therefore, be worth including this keyword somewhere in your content strategy.

The second most useful filter in Keyword Gap is “Untapped”. This filter shows you keywords that one, two, or three of your competitors use, but the rest don’t.

Here’s what happens when you select this filter:

Click on the filter to see the insights offered

Based on the above example, it’s clear that this keyword analysis tool doesn’t always provide you with what I would describe as useful keyword suggestions.

However, if you type something more specific into the “Filter by keyword” search bar:

Use the 'Filter by search bar' to further refine your keywords

You can refine the results somewhat and uncover more practical keyword suggestions. I decided to search for “backlinks” in the filter search. After a bit of scrolling, I came across this keyword:

“Index backlinks” has a high search volume and a reasonable KD level of 33%. However, only Ahrefs and Moz are currently using this keyword in their content.

Given the low KD level, you could potentially rank for this keyword if you wrote a sound piece of content featuring it.

Analyzing Keyword Ranking

Keyword research and keyword analysis are ongoing battles. You’ve probably read this a lot in SEO blog posts (mine included), but it’s true for most aspects of this job. You’ve got to keep analyzing keywords even after you’ve published the content.

All the hard work you put into finding and analyzing keywords would be wasted if you didn’t check in on them and make changes where necessary.

Luckily, with the right tools by your side, checking the performance levels of your selected keywords isn’t too taxing.

For example, Google Analytics can be used to easily determine the keywords that are pulling in the most traffic.

Once you’re set up on Google Analytics, you can check your keywords by going to “Acquisition” > “All Traffic”:

Click on Acquisition tab to see your keywords performance

And then “Channels” > “Organic Search”:

Click channels then organic search

You’ll then be presented with a table showing you the search data for specific keywords. It’ll look like this:

Table with search data for specific keywords

Could this be any easier?

You can also check to ensure that your keywords are allowing you to rank for the intended search queries, which you can see by following:

“Acquisition” -> “Search Console” -> “Queries”, as shown here:

follow above procedure to see which keywords you rank for

You can then track which pages most visitors are landing on, as well as your conversion goal progress.


What Must You Avoid When Conducting Keyword Analysis?

You should avoid only examining one metric while conducting keyword analysis—specifically monthly search volume. While it may seem the most promising metric, it doesn’t always guarantee you traffic and conversions.

The high search volume could be the result of a seasonal spike. Alternatively, the keyword might have already reached saturation, and be on the way down. For such reasons, it’s always worth looking at how the keyword has performed in the months leading up to the present. It’s also essential that you check other metrics, such as keyword difficulty.

How long should keyword analysis take?

Keyword analysis shouldn’t take you long if you’re using a premium keyword analysis tool. With a Semrush account, for example, you can gain information on keyword difficulty, monthly search volume, and conversion potential within seconds. Similarly, you can also find keywords during the preliminary keyword research stage in minimal time.

The vast majority of your time should be spent on planning and implementing a content strategy around the results of your keyword analysis.

Is keyword analysis still relevant?

Keywords are still relevant because they both define your content strategy and also help search engines and web users understand what your content is all about. Through keyword analysis, you can determine what topics you need to address in your blog. It also helps you better understand your target audience and the questions they are looking for you to answer.

On another level, keyword analysis helps you determine the keywords that will help search engines link up your content with your target audience. By strategically including and placing certain keywords, you increase the chances of search engines linking you with specific search phrases.

How often should I update and refine my keyword strategy?

You need to check in on your keyword analysis strategy at least once a month and update it whenever necessary. There’s no hard and fast rule as to how often you should update your keyword analysis strategy. However, every quarter you should check to see if there are any changes to search trends.

You should also regularly carry out competitive keyword analysis to identify new keyword gaps, for example. Even once you reach the top of the SERPs, you need to keep a comparative eye on your competition to maintain your position.

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active Photo de la page CGU

Conditions générales d'utilisation

Bienvenue à En utilisant l'un de nos sites Web ("Site"), vous acceptez de respecter et d'être lié par les termes et conditions d'utilisation suivants, qui, avec notre avis de confidentialité, régissent la relation entre vous et LLC (""), fournisseur du Site, dans votre utilisation du Site. Les termes "fournisseur" ou "nous" ou "nous" font référence au propriétaire du site, Le terme "vous" fait référence à l'utilisateur ou au spectateur de notre Site.


L'utilisation du Site est soumise aux conditions d'utilisation suivantes :

Le contenu des pages du Site et les informations disponibles sur le Site sont destinés à votre information générale et à votre utilisation uniquement. Il est susceptible d'être modifié sans préavis. L'utilisation de toute information ou de tout matériel sur le site du fournisseur se fait entièrement à vos propres risques, pour lesquels nous ne pouvons être tenus responsables. Il vous incombe de vous assurer que les produits, services ou informations disponibles sur ce site répondent à vos besoins spécifiques. En outre, en accédant à notre site et en l'utilisant, vous acceptez d'être lié par les conditions figurant dans notre avis de confidentialité, accessible par le lien suivant. Les marques, logos et marques de service (" Marques ") affichés sur le Site sont la propriété du Fournisseur et/ou d'autres parties. Il vous est interdit d'utiliser les Marques à quelque fin que ce soit, y compris, mais sans s'y limiter, en tant que métabalises sur d'autres pages ou sites du World Wide Web, sans l'autorisation écrite du Fournisseur ou du tiers propriétaire des Marques. Toutes les informations et le contenu du site sont protégés par des droits d'auteur. Il vous est interdit de modifier, copier, distribuer, transmettre, afficher, publier, vendre, accorder une licence, créer des œuvres dérivées ou utiliser tout contenu disponible sur ou via le site à des fins commerciales ou publiques. L'utilisation non autorisée du site du fournisseur peut donner lieu à une demande de dommages et intérêts et/ou constituer une infraction pénale. Ce site peut fournir des liens vers d'autres sites en vous permettant de quitter ce site pour accéder à du matériel de tiers ou en amenant du matériel de tiers sur ce site par le biais d'hyperliens "inverses" et de la technologie de cadrage (un "site lié"). Le Fournisseur n'a pas la possibilité de modifier, mettre à jour ou contrôler le contenu d'un site lié. Le fait que le Fournisseur ait fourni un lien vers un site ne constitue pas une approbation, une autorisation, un parrainage ou une affiliation à l'égard de ce site, de ses propriétaires ou de ses fournisseurs. Il existe des risques inhérents à la confiance, à l'utilisation ou à la récupération d'informations trouvées sur Internet, et le Fournisseur vous invite à vous assurer que vous comprenez ces risques avant de vous fier à ces informations, de les utiliser ou de les récupérer sur un site lié. Sauf indication spécifique contraire, l'ensemble du contenu, des produits et des services du site, ou obtenus à partir d'un site auquel le site est lié (un " site lié "), vous sont fournis " EN L'ÉTAT " sans garantie d'aucune sorte, expresse ou implicite, y compris, mais sans s'y limiter, les garanties implicites de qualité marchande et d'adéquation à un usage particulier, de titre, de non-violation, de sécurité ou d'exactitude. Le Fournisseur ne cautionne pas et n'est pas responsable (a) de l'exactitude ou de la fiabilité d'une opinion, d'un conseil ou d'une déclaration faite par le biais du Site par une partie autre que le Fournisseur, (b) de tout contenu fourni sur des Sites liés ou (c) des capacités ou de la fiabilité de tout produit ou service obtenu à partir d'un Site lié. À l'exception de ce qui est requis par la loi applicable sur la protection des consommateurs, le Fournisseur ne sera en aucun cas responsable de toute perte ou de tout dommage causé par la confiance que vous accordez aux informations obtenues par le biais du Site ou d'un site lié, ou par la confiance que vous accordez à tout produit ou service obtenu à partir d'un site lié. Il vous incombe d'évaluer l'exactitude, l'exhaustivité ou l'utilité de toute opinion, de tout conseil ou de tout autre contenu disponible sur le site ou obtenu sur un site lié. Veuillez demander l'avis de professionnels, le cas échéant, concernant l'évaluation de tout avis, conseil, produit, service ou autre contenu spécifique. Les informations, logiciels, produits et descriptions de services publiés sur le Site ou sur un site lié peuvent comporter des inexactitudes ou des erreurs typographiques, et le Fournisseur décline spécifiquement toute responsabilité quant à ces inexactitudes ou erreurs. Le Fournisseur ne garantit ni ne déclare que le contenu du Site est complet ou à jour. Le Fournisseur n'a aucune obligation de mettre à jour le contenu du Site. Le Fournisseur peut modifier le contenu du Site à tout moment sans préavis. Le Fournisseur peut apporter des améliorations ou des modifications au Site à tout moment. Vous acceptez que le Fournisseur, ses sociétés affiliées et leurs dirigeants, administrateurs, employés ou agents respectifs ne soient pas responsables, que ce soit dans le cadre d'un contrat, d'un délit, d'une responsabilité stricte ou autre, de tout dommage indirect, punitif, spécial, consécutif ou accessoire (y compris, mais sans s'y limiter, la perte de bénéfices, le coût d'un service de substitution ou la perte d'une opportunité) résultant de ou lié au retard ou à l'incapacité d'utiliser le Site ou un site lié, ou au retard ou à l'incapacité d'utiliser le Site ou un site lié, même si le Fournisseur est informé de la possibilité de tels dommages. Cette limitation de responsabilité inclut, sans s'y limiter, la transmission de virus susceptibles d'infecter votre équipement, la défaillance d'équipements mécaniques ou électroniques ou de lignes de communication, les problèmes de téléphone ou d'interconnexion (par exemple, vous ne pouvez pas accéder à votre fournisseur d'accès à Internet), l'accès non autorisé, le vol, les erreurs d'opérateur, les grèves ou autres problèmes de travail ou tout cas de force majeure. Le fournisseur ne peut pas et ne garantit pas un accès continu, ininterrompu ou sécurisé au site. Le Fournisseur peut passer des contrats avec d'autres sociétés ou individus afin de vous fournir des services. Vous acceptez que le Fournisseur ne puisse être tenu responsable des actions ou inactions de tout contractant utilisé par le Fournisseur dans le cadre de la fourniture de ses services. Il est de votre obligation exclusive de conserver et de contrôler les mots de passe de votre compte. Vous êtes exclusivement responsable de toutes les activités qui se produisent en rapport avec votre nom d'utilisateur et votre mot de passe. Vous acceptez d'informer immédiatement le Fournisseur de toute utilisation non autorisée de votre nom d'utilisateur et de votre mot de passe ou de toute autre infraction à la sécurité. Le Fournisseur ne pourra être tenu responsable de toute perte ou de tout dommage de quelque nature que ce soit, en vertu de toute théorie juridique, causé par votre manquement aux obligations de sécurité susmentionnées ou causé par toute personne à qui vous accordez l'accès à votre compte. Le fournisseur peut mettre fin à votre accès au site sans motif ni préavis, ce qui peut entraîner la confiscation et la destruction de toutes les informations associées à votre compte. Toutes les dispositions des Conditions d'utilisation de base qui, de par leur nature, devraient survivre à la résiliation, survivront à la résiliation, y compris, mais sans s'y limiter, les exclusions de garantie et les limitations de responsabilité. Votre utilisation du site du fournisseur et tout litige découlant de cette utilisation du site sont soumis aux lois de l'État du Massachusetts, États-Unis d'Amérique, et à la législation fédérale applicable, sans égard aux principes de conflits de lois. Vous acceptez de tenter d'abord de résoudre toute préoccupation ou tout problème avec le fournisseur ou avec l'utilisation de ce site Web en communiquant pleinement votre préoccupation avec le fournisseur. Si la communication avec le fournisseur ne permet pas de résoudre votre problème, vous acceptez de soumettre votre problème aux tribunaux de l'État du Massachusetts, comté de Suffolk, dans un délai d'un an après la naissance du litige. Vous acceptez également que la partie gagnante de toute action en justice ait droit au paiement des frais d'avocat raisonnables engagés pour parvenir à une décision finale. Les présentes Conditions d'utilisation de base et les autres documents référencés constituent l'intégralité de l'accord entre vous et le fournisseur concernant le site, et remplacent toutes les communications et propositions antérieures ou contemporaines (qu'elles soient orales, écrites ou électroniques) entre vous et le fournisseur concernant le site et régissent la relation future concernant votre utilisation du site. Vous pouvez choisir de conclure un contrat ou une proposition de production de biens avec le fournisseur à la suite de votre utilisation de ce site et, dans ce cas, les conditions de ce contrat ou de cette proposition, dans la mesure où elles diffèrent des présentes conditions générales d'utilisation, seront déterminantes. Si une disposition des conditions d'utilisation de base est jugée inapplicable ou invalide, cette disposition sera limitée ou éliminée dans la mesure minimale nécessaire pour que les conditions d'utilisation de base restent par ailleurs pleinement en vigueur et applicables. Le fait que l'une ou l'autre partie n'exerce pas, à quelque égard que ce soit, un droit prévu par les présentes ne sera pas considéré comme une renonciation à d'autres droits en vertu des présentes.   Sans limitation de nos autres droits ou recours en droit, en équité ou en vertu des présentes Conditions, nous pouvons résilier votre licence d'utilisation de ces Services, en totalité ou en partie, y compris votre droit d'utiliser tout Produit, sans fournir de remboursement ou annuler votre obligation d'effectuer des paiements échelonnés le cas échéant, si nous déterminons, à notre seule discrétion, que vous avez enfreint ou violé l'une des dispositions des présentes Conditions. Ceci inclut, sans s'y limiter, toute déclaration grossière, de harcèlement ou autre déclaration préjudiciable faite sur l'un des sites Web du Fournisseur et dirigée vers d'autres clients du Fournisseur. La responsabilité globale du fournisseur découlant de votre utilisation des services du fournisseur, toutes théories de responsabilité et toutes causes d'action confondues, ne dépassera en aucun cas le montant total des frais effectivement reçus par le fournisseur de votre part au cours des 6 mois précédant votre réclamation. Vous indemniserez et dégagerez le Fournisseur de toute responsabilité en cas de réclamation d'un tiers résultant de votre utilisation des services du Fournisseur ou liée à celle-ci. Le Fournisseur peut céder cet accord sans votre consentement, en totalité ou en partie, à sa seule discrétion. En continuant à utiliser le site, vous déclarez et garantissez que vous avez 18 ans ou plus.

Clause de non-responsabilité ne garantit pas les classements de recherche sur le Web. Les recommandations, le contenu et les services de conseil de sont destinés à améliorer votre classement dans les moteurs de recherche de manière organique. ne propose pas de backlinks pour votre site web. Respectez toujours les directives pertinentes des fournisseurs de moteurs de recherche lorsque vous faites des efforts pour améliorer le classement dans les moteurs de recherche. En général, vous devez éviter les pratiques considérées comme trompeuses ou abusives, y compris, mais sans s'y limiter, le bourrage de mots clés, le cloaking, les redirections sournoises, le balisage trompeur, le contenu dupliqué, les pages d'entrée, l'achat de liens ou le spamming de sites de réseaux sociaux.
Save settings
Cookies settings